This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland's CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. We wanted to make the familiar Arla Milkchain even more transparent for the consumers by giving them a new opportunity to follow the cows' conditions as they actually are. Dairy farms can also take advantage of the AI data to improve their own operations, says Gyllström. The Arla Iris app collects and combines data on cleanliness, nutrition and health, as well as outdoor activities, movement, and everyday operations at the Tikka organic dairy farm.